Brien Joyce is an accomplished, forward-thinking field executive with more than 25 years of strong multi-disciplinary experience. At EFG Companies, Brien’s major area of focus is auto finance in the credit union space, enabling credit unions to better serve members through unique value-driven market strategies and ancillary product offerings. Prior to EFG, Brien worked at Saturn Corporation as the Zone Manager in the Southeast region of the country, where he served as the primary retailer contact for 48 Saturn facilities in eight states. Brien has also served as the Assistant Director of the UAW-GM quality network process at General Motors, where he implemented a total quality management system in over 40 assembly plants. At GM, Brien’s zone had the most Summit Award-winning retailers and he received the GM Achievement Award in 2006.