Online Car Buyers
You’re Online, They’re Online.
So why aren’t you converting more eLeads to sales?
In EFG’s most recent national research study, 1,457 consumers shared their minds so you can gain a share of their wallet!
How many consumers...
83% expect a response within 24 hours of sending an online vehicle inquiry.
Only 16% expect information immediately
or within the hour.
Customer want you to take the time to send thoughtful, helpful and informative online responses.
■ Only 9% want a phone call from you after they’ve submitted an
online request to your
■ 43% say the more
info you provide online, the more apt they are to visit your lot.
■ 45% rank poor spelling, grammar and punctuation as a top 3 reason not to do business with you.
Fewer customers expect the dealership visit to take more than one hour.
10% say they don’t want to visit a dealership at all
preferring to complete all of the selection and negotiation process online or by phone, only visiting the dealership for the final transaction.
Click here for more information about today's vehicle customer.